XGen Solutions
Paid Advertising

Facebook & Instagram Ads

Meta ads reach your ideal customers before they start searching. We combine sharp audience strategy, creative that stops the scroll and lead forms or WhatsApp campaigns that make it easy to say yes.

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  • Free audit first
  • No lock-in contracts
  • You own every account
What you get

Everything in your facebook & instagram ads plan.

01

Audience and offer strategy

02

Ad creative production: video, carousel and static

03

Lead form, WhatsApp and landing page funnels

04

Pixel and Conversions API setup

05

Weekly creative testing and scaling

06

Lead quality feedback loop with your sales team

Your roadmap

Your first 90 days.

A clear plan with milestones you can hold us to.

1Week 1

Strategy

Offer, audience and funnel plan, pixel and Conversions API setup.

2Weeks 2 to 4

Creative

First batch of video, carousel and static ads tested against each other.

3Month 2 onward

Scale

Weekly creative refresh and budget moved to the ads that bring real leads.

Creative is the targeting now

With broad targeting and Advantage+ campaigns, the creative decides who sees your ad. We produce and test a steady flow of short videos, carousels and static ads, learn what resonates, and scale the winners.

In Pakistan and the Gulf, click-to-WhatsApp campaigns often outperform landing pages, so we build conversation flows that qualify leads before your sales team picks up. In the UK and US, we pair lead forms and landing pages with the Conversions API so tracking stays accurate despite browser privacy changes.

Why it works

The results you can expect.

Demand before search

Reach buyers before competitors do.

Cheaper leads at scale

Strong creative lowers cost per result.

WhatsApp-ready funnels

Conversations start where your customers already are.

FAQ

Facebook & Instagram Ads, answered.

Answers to what people ask most before starting.

Still unsure? Ask a strategist directly.

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01Are Facebook ads good for lead generation?

Yes, especially with instant forms or click-to-WhatsApp campaigns that remove friction for mobile users.

02How many ad creatives should be tested?

A healthy account tests new creative every week. Three to five fresh concepts a week is a common starting point.

03What is the Conversions API?

It sends conversion events from your server to Meta, improving tracking accuracy when browsers block cookies.

Free growth audit

Ready to be the first business they call?

Book a free 30-minute audit. We will show you where you stand on Google, Maps, social and AI search today, and exactly what it takes to win your market.

  • 30-minute call with a senior strategist
  • Website, Google, Maps, ads and AI search reviewed
  • A clear action plan, yours to keep

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