XGen Solutions
Paid Advertising

Google Ads & PPC

Google Ads puts you in front of people at the exact moment they search for what you sell. We build tightly structured campaigns, write ads that earn the click, and track every call, form and sale so your budget goes to what pays back.

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  • Free audit first
  • No lock-in contracts
  • You own every account
What you get

Everything in your google ads & ppc plan.

01

Account audit and campaign architecture

02

Keyword research and negative keyword lists

03

Ad copy and extension testing

04

Conversion, call and offline tracking setup

05

Landing page recommendations and A/B tests

06

Weekly optimisation and monthly strategy call

Your roadmap

Your first 90 days.

A clear plan with milestones you can hold us to.

1Week 1

Audit and track

Account audit, conversion tracking for calls, forms and WhatsApp.

2Weeks 2 to 4

Launch

Tightly themed campaigns, negative keywords and ad copy testing.

3Month 2 onward

Optimise

Weekly bid, search term and landing page optimisation to lower cost per lead.

Every rupee, pound, dollar and riyal accounted for

Most wasted ad spend comes from three places: broad keywords that attract the wrong people, landing pages that do not convert, and missing conversion tracking that leaves Google guessing. We fix all three before scaling anything.

Campaigns are built around intent: Search for high-intent keywords, Performance Max and Shopping for e-commerce, and remarketing to bring back visitors who did not convert. We set up GA4, call tracking and offline conversion imports so the algorithm optimises for real leads and sales, not cheap clicks.

Transparent from day one

The ad account is yours. You see spend, cost per lead and return on ad spend in a live dashboard, and we explain every change in plain language on a monthly call.

Why it works

The results you can expect.

Leads from day one

Ads start delivering enquiries as soon as campaigns go live.

Lower cost per acquisition

Constant testing trims waste every week.

Full control and ownership

Your account, your data, no lock-in.

FAQ

Google Ads & PPC, answered.

Answers to what people ask most before starting.

Still unsure? Ask a strategist directly.

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01How much should a business spend on Google Ads?

It depends on keyword costs in your market. Many local businesses start with a modest monthly budget and scale once cost per lead is proven.

02How long until Google Ads campaigns perform well?

Ads generate traffic immediately, but most campaigns need 2 to 4 weeks of data to optimise toward a strong cost per lead.

03Who owns the Google Ads account?

You should. Every account we manage is created in or transferred to the client's name.

Free growth audit

Ready to be the first business they call?

Book a free 30-minute audit. We will show you where you stand on Google, Maps, social and AI search today, and exactly what it takes to win your market.

  • 30-minute call with a senior strategist
  • Website, Google, Maps, ads and AI search reviewed
  • A clear action plan, yours to keep

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Your details stay private. We reply within one business day.

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